A hair-raising message: Subway Station Cancer Ad

YouTube caption Translated from Swedish: With your support , research can continue to make progress. Text Messaging HOPE to 72900 so you contribute $ 50 . Every gift makes a big difference . Help us spread the movie!

YouTube caption (Swedish): Med ditt stöd kan forskningen fortsätta göra framsteg. SMS:a HOPP till 72 900 så bidrar du med 50 kronor. Varje gåva gör stor skillnad. Hjälp oss sprida filmen!